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On a more nerdy tip, Joel talks about those days when you just can’t get started, under the title “Fire and Motion”. Here’s a choice quote:

Think of the history of data access strategies to come out of Microsoft. ODBC, RDO, DAO, ADO, OLEDB, now ADO.NET – All New! Are these technological imperatives? The result of an incompetent design group that needs to reinvent data access every goddamn year? (That’s probably it, actually.) But the end result is just cover fire. The competition has no choice but to spend all their time porting and keeping up, time that they can’t spend writing new features. Look closely at the software landscape. The companies that do well are the ones who rely least on big companies and don’t have to spend all their cycles catching up and reimplementing and fixing bugs that crop up only on Windows XP.

The sales teams of the big companies understand cover fire. They go into their customers and say, OK, you don’t have to buy from us. Buy from the best vendor. But make sure that you get a product that supports (XML / SOAP / CDE / J2EE) because otherwise you’ll be Locked In The Trunk . Then when the little companies try to sell into that account, all they hear is obedient CTOs parrotting Do you have J2EE? And they have to waste all their time building in J2EE even if it doesn’t really make any sales, and gives them no opportunity to distinguish themselves. It’s a checkbox feature — you do it because you need the checkbox saying you have it, but nobody will use it or needs it. And it’s cover fire.

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