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A question for the Florida DMA

Spam: DMA meeting to address spam (South Florida Biz Journal):

The DMA recently announced its support for e-mail self-regulatory guidelines, including:

…. 4. Marketers should not acquire e-mail addresses surreptitiously through automated mechanisms without the consumer/customer’s informed consent.

So, my question is: how exactly does a consumer provide ‘informed consent’ to having their e-mail addresses acquired ‘surreptitiously through automated mechanisms’?

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