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Blurred Keys: – the start of empire building with ‘very few overheads’. Blurred Keys, “an Irish media blog”, brings the revelation that Blogorrah “copies”

Honestly, though, this is blatantly obvious — and I’d consider it unfair to call this “copying”. It’s simply taking a successful format and adapting it to the local market, and doing so very well indeed if you ask me.

Blogorrah is a hilarious read. If you’re Irish and you’re not subscribed, you’re really missing out… it’s the funniest thing on the Irish web these days.