Guinness in Ireland dodges a bullet

Phew! The rumours were untrue. Diageo will not be closing down the Guinness brewery in Dublin 8, and will continue brewing the black stuff in Dublin 8, thankfully:

Diageo is to close its breweries at Kilkenny and Dundalk, significantly reduce its brewing capacity at St James’s Gate and build a new brewery on the outskirts of Dublin under a plan announced today.

The company said it would invest EUR 650 million (£520 million) between 2009 and 2013 in the restructuring.

The renovation of the St James’s Gate brewing operations is expected to cost around EUR 70 million and will see the volume of Guinness brewed there fall from around one billion pints a year, to just over 500 million.

This plant will serve the Irish and British markets and will be based on the Thomas St side of the site. The company said this would ensure that every pint of Guinness sold in Ireland would be brewed here. Approximately half of the 55 acre site will then be sold once the five-year project is complete.

Around 65 staff will remain in brewing operations at St James’s Gate with about 100 others due to transfer to the new Dublin plant. Although the company has yet to announce the exact location of its new brewery, the company says it will have a capacity of around nine million hectolitres, or around three times that of the refurbished St James’s Gate site. This new brewery will produce Guinness for export and ales and lagers for the Irish market.

Diageo said when the two Dublin breweries are fully operational in five years time it will transfer brewing out of the Kilkenny and Dundalk breweries and close these plants. This move will result in ‘a net reduction in staff of around 250’, the company said.

The company employs 800 people in its brewing operation and a total of 2,500 in the Republic and Northern Ireland.

Diageo said these two plants “do not have the scale necessary for sustained success in increasingly competitive market conditions”.

The company said it would offer those employees relocation opportunities where possible. Those for whom relocation is not possible will be offered “a severance package alongside career counselling”.

Operations at its Waterford brewery will be “streamlined” as part of the re-organisation leading to “some reduction in output”. the current workforce of 27 in Waterford would be reduced to ‘around 18’ but Diageo was unable to confirm the extent of the output reduction.

The company says the St James’s Gate site it proposes to sell and the Kilkenny and Dundalk sites have an estimated value of EUR 510 million.

The Guinness Storehouse, which receives around 900,000 visitors a year, will continue to be based at St. James’s Gate.

The company estimates it will incur one-off costs of EUR 152 million during the restructuring and says this would be treated as an exceptional cost in the fiscal year ending in June 2008.

Paul Walsh, chief executive of Diageo said: ‘Over the last twelve months we have conducted a rigorous review of our brewing operations in Ireland. It examined many options and I believe it has identified the right formula for the long-term success of our business in Ireland and for the continued global success of the Guinness brand.’

“Our ambition is to combine the most modern brewing standards with almost 300 years of brewing tradition, craft and heritage.”

Guinness has been brewed at St James’s Gate for almost 250 years. Guinness extract produced at the Dublin site is exported to more than 45 countries.

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4 Comments

  1. Posted May 12, 2008 at 06:40 | Permalink

    What happened here was this:

    • Diageo intended to close Kilkenny & Dundalk

    • Diageo pretended that the closure of St. James’s Gate was under consideration, to make the closing of Kilkenny and Dundalk more palatable

    • Diageo closed Kilkenny and Dundalk

    • Diageo was congratulated and thanked effusively for not closing St. James’s Gate

    Now, if you’re anyone other than a soft-brained, addle-pated, impressionable, unthinking, gullible moron, you know that the next phase is:

    • Diageo closes St. James’s Gate anyway

    The board and the shareholders of Diageo appreciate it when you buy “Guinness”-branded products and souvenirs.

  2. Posted May 12, 2008 at 14:56 | Permalink

    Ben, you’re such a cynic!

  3. Keith
    Posted May 12, 2008 at 16:04 | Permalink

    Apparently the renovation of James’s Gate brewing operations is actually an ending of the brewing as such. They will be producing one of the ingredients for the finished pint there (which apparently isn’t labour-intensive) but the main brewing is moving.

  4. Posted May 19, 2008 at 12:48 | Permalink

    hi Keith —

    I dunno, that seems to directly contradict what their statement said, at least where Guinness for Irish consumers is concerned:

    ‘This plant will serve the Irish and British markets and will be based on the Thomas St side of the site. The company said this would ensure that every pint of Guinness sold in Ireland would be brewed here.’

    It would seem pretty dishonest to do something so entirely at odds with the statement above…