Links for 2012-05-09

  • Diageo Screw BrewDog : Giant booze multinational screws tiny Scottish microbrewery. “Diageo (the main sponsor) approached us at the start of the meal and said under no circumstances could the award be given to BrewDog. They said if this happened they would pull their sponsorship from all future BII events and their representatives would not present any of the awards on the evening. We were as gobsmacked as you by Diageo‚Äôs behaviour. We made the wrong decision under extreme pressure. We were blackmailed and bullied by Diageo. We should have stuck to our guns and gave the award to BrewDog.”
    (tags: brewdog diageo bii awards beer brewing dirty-tricks)

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2 Comments

  1. Posted May 10, 2012 at 02:36 | Permalink

    Infuriating. They make good beer.