Some good advice and guidelines (although some are just silly).
The researchers started with 86,000 subjects who had filled out the 100-question personality profile – and this, of course, was done as another app on Facebook – and whose personality scores had been matched by algorithms with their Facebook likes. They then found 17,000 who were willing to have a friend or family member take the personality test on their behalf, trying to predict the answers they would give. The results, from most humans, were stunningly inaccurate. Friends, family and co-workers were all less able to predict how someone would fill out a personality test than the algorithms that had been primed with the subject’s Facebook likes. With only 10 likes to work on, the computer was more accurate than a work colleague would be. With 150 likes, it described the subject’s personality better than a parent or sibling could. And with 300 likes to work on, it was more accurate than a spouse.
One insider at a major US technology firm told the Guardian that “politicians are fond of asking why it is that tech companies don’t base themselves in the UK” … “I think if you’re saying that encryption is the problem, at a time when consumers and businesses see encryption as a very necessary part of trust online, that’s a very indicative point of view.”
ffs Apple. (Via Tony Finch)