This is absolutely appalling. IP law gone mad:
DNC Parks & Resorts at Yosemite, Inc (a division of one of the largest privately owned companies in the world) used to have the concessions to operate various businesses around Yosemite National Park. Now that they’ve been fired, they’re using some decidedly dubious trademark to force the Park Service to change the names of buildings and locations that have stood for as much as a century, including some that have been designated national landmarks. The Parks Service has caved to these requests as it readies the park for its centennial celebration. It will not only change the names of publicly owned landmarks — such as the Ahwahnee hotel, Yosemite Lodge, the Wawona Hotel, Curry Village, and Badger Pass ski area — it will also have to change all its signs, maps and guidebooks.