Every fantasy map, ever
The company decided to “obfuscate the fact that we screwed up the math” by quietly retiring the erroneous metrics and replacing them with corrected metrics under a new name. For instance, Average Duration of Video Viewed would be replaced with Average Watch Time. […] In August 2016, Facebook began reaching out privately to select, large advertisers, telling them that Facebook had “recently discovered a discrepancy” in the video ad average view metrics. Facebook pushed that message even as personnel internally emphasized that “we didn’t recently discover a discrepancy.” (emphasis added).